Experience
14+ Years of Technological Excellence

Collinson Group
Salesforce Multi-Cloud Lead Technical Developer
January 2026 to present
- Lead a team of developers
- Implemented best practice documents to provide a baseline for all code
- Set up a framework to ensure better logging within the Salesforce environment

LendInvest
Lead Salesforce Engineer
October 2022 to December 2025
- Lead a team of developers and administrators
- Implemented best practice documents to provide a baseline for all code and configuration
- Set up a framework to ensure better logging within the Salesforce environment

Smoove (formerly ULS Technology)
Senior Salesforce Developer
September 2021 to September 2022
- Oversaw a team of three developers, ensuring appropriate story assignments
- Resolved issues and provided solutions quickly for team members
- Managed performance issues to ensure effective team delivery
- Architected and documented the forms framework for Experience Cloud
- Mentored junior team members transitioning to Salesforce
- Coordinated with Release Manager for consistent Production delivery
- Collaborated with Product team to validate and influence Product Roadmap
- Utilised Clayton to ensure code meets best practices and security standards

Global Life Distribution
Senior Salesforce Developer
October 2019 to September 2021
- Controlled all changes to ensure Salesforce org health
- Owned Salesforce Marketing Cloud, providing technical guidance
- Managed project to convert Sales application from Visualforce to LWCs
- Provided analytics on email tracking by integrating Marketing Cloud data
- Enriched Salesforce data via multiple API integrations
- Implemented automated Lead Rejection process using Platform Events
- Designed and built new application for Business Manager agent logging
- Delivered training on Lightning transition and Reporting

The Economist Group
Senior Salesforce Developer
May 2016 to October 2019
- Led transition of entire Salesforce Platform from Classic to Lightning
- Established new delivery process with Git and DX for increased speed
- Reduced data loss risk by moving to criteria-based sharing
- Decreased case resolution time by migrating to Lightning Service Console
- Reduced API calls from 8 to 1 for new orders via custom Rest API
- Developed weekly label run functionality using schedule and batch Apex

Financial Conduct Authority
Salesforce Analyst
November 2011 to May 2016
- Revolutionised small firm supervision through Online Regulatory Review
- Developed and delivered training to improve user effectiveness and data quality
- Improved caseworker productivity with new functionality using processes/flows
