EllieAtWHL
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  • London 2012
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Experience

14+ Years of Technological Excellence
Collinson Group

Collinson Group

Salesforce Multi-Cloud Lead Technical Developer

January 2026 to present

  • Lead a team of developers
  • Implemented best practice documents to provide a baseline for all code
  • Set up a framework to ensure better logging within the Salesforce environment
LendInvest

LendInvest

Lead Salesforce Engineer

October 2022 to December 2025

  • Lead a team of developers and administrators
  • Implemented best practice documents to provide a baseline for all code and configuration
  • Set up a framework to ensure better logging within the Salesforce environment
Smoove (formerly ULS Technology)

Smoove (formerly ULS Technology)

Senior Salesforce Developer

September 2021 to September 2022

  • Oversaw a team of three developers, ensuring appropriate story assignments
  • Resolved issues and provided solutions quickly for team members
  • Managed performance issues to ensure effective team delivery
  • Architected and documented the forms framework for Experience Cloud
  • Mentored junior team members transitioning to Salesforce
  • Coordinated with Release Manager for consistent Production delivery
  • Collaborated with Product team to validate and influence Product Roadmap
  • Utilised Clayton to ensure code meets best practices and security standards
Global Life Distribution

Global Life Distribution

Senior Salesforce Developer

October 2019 to September 2021

  • Controlled all changes to ensure Salesforce org health
  • Owned Salesforce Marketing Cloud, providing technical guidance
  • Managed project to convert Sales application from Visualforce to LWCs
  • Provided analytics on email tracking by integrating Marketing Cloud data
  • Enriched Salesforce data via multiple API integrations
  • Implemented automated Lead Rejection process using Platform Events
  • Designed and built new application for Business Manager agent logging
  • Delivered training on Lightning transition and Reporting
The Economist Group

The Economist Group

Senior Salesforce Developer

May 2016 to October 2019

  • Led transition of entire Salesforce Platform from Classic to Lightning
  • Established new delivery process with Git and DX for increased speed
  • Reduced data loss risk by moving to criteria-based sharing
  • Decreased case resolution time by migrating to Lightning Service Console
  • Reduced API calls from 8 to 1 for new orders via custom Rest API
  • Developed weekly label run functionality using schedule and batch Apex
Financial Conduct Authority

Financial Conduct Authority

Salesforce Analyst

November 2011 to May 2016

  • Revolutionised small firm supervision through Online Regulatory Review
  • Developed and delivered training to improve user effectiveness and data quality
  • Improved caseworker productivity with new functionality using processes/flows

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